The Importance of Heritage and People: Perspective from a Legend in Sports Marketing

Charlie Turano is the Executive Director of Heritage Werks, a heritage agency for sports, brands, and entertainment. Heritage Werks specializes in creating archival programs and curating content to promote interactive experiences, new stadiums, corporate anniversaries, social campaigns, and more. Charlie is also the CEO of Crowbar Cartel and a Partner at Lombardo Custom Apparel and Jimmy John’s. Before this, he was the Co-founder of Genesco Sports Enterprises, which he built into one of the most influential corporate representation firms in the US.